208 / 627

Bar study: Tittle

The dot over the i in the wordmark shows where the attention of the bar is. At rest it is on the i. Move the pointer toward a menu item and the dot leaves the logo and lands under that item.

The dot of the i, cut out of the typeface at runtime and moved by a spring

  • WhyLogo, explanation and navigation become one object. The first thing a visitor sees reacts to their hand.
  • RiskA moving logo becomes a gimmick if it moves too much. The dot leaves only when one item clearly leads, and it snaps the last 0.25 px, so the wordmark is whole at rest.
  • How it is madeThe page draws the letter i with and without its dot at ten times the size and subtracts one from the other, so the dot that travels is the typeface's own.
Shelf
Navigation and menus
Group
Navigation 59 of 116
Theme
Light and dark
Live pointer
5 steps, until you take over